Announcement

September 2019

Yamamoto Hires Grant Smith as Chief Creative Officer

Grant Smith is joining MDC Partners agency Yamamoto as its chief creative officer.

Smith will relocate from New York to take on his new role at the Minneapolis-based agency, which has worked with brands including Xcel Energy, Samsung and Caterpillar. He will report to Yamamoto CEO Kathy McCuskey.

“After an expansive global search, Grant stood out for demonstrated creative leadership, his courageous spirit and the passion he will bring to our work and our agency, not to mention the entire Minneapolis creative community, which gains considerable creative clout with his addition,” said McCuskey in a statement.

Grant Smith began his career as a writer at Cliff Freeman & Partners, before joining BBDO NY to work on FedEx, Red Stripe and Direct TV.

More recently, he served as executive creative director at McCann New York, where he worked on the New York Lottery and helped win the Chick-fil-A business. Prior to McCann, he was senior creative director at BBDO New York, working on AT&T, Visa, Snickers, FedEx and Foot Locker.

In his new role, he will be tasked with driving Yamamoto’s growth and elevating its creative output.

“I believe that creativity is the key to continued growth in our industry, which is almost as annoying to say as it is to hear. It’s also what drew me to Yamamoto. I see huge potential in what this agency can do,” Smith said in a statement. “I’m excited to join Yamamoto and become a part of the Minneapolis creative community.”