DTN is an information services company that provides customized market data to the agriculture, trading, construction, public safety, outdoor recreation and aviation industries. Due to aggressive acquisition, DTN’s focus became increasingly fragmented as corporate owners nurtured some parts of the business and allowed others to languish. Marketing and product development had also been limited in recent years. In 2017, DTN was sold by Schneider Electric to TBG AG, a Swiss private equity firm. Our challenge was to help reintroduce the DTN brand using digital as the lead vehicle.
DTN uniquely puts customers in the position to make the right decisions by providing data packages, analytics, apps and visualization tools configured to industry-specific needs. This was a story worth telling because it helps customers control cost, mitigate risk, improve profits, and manage people and assets. So we modernized the brand’s online presence with a consistent, contemporary design and voice under the theme “Critical Information for Critical Decisions.” We then surrounded the new website with banner ads, trade show support, collateral materials and video content.