We sent our Senior Copywriter, Brenna Ruiz, to Pitch Boot Camp (PBC), a nine-week training opportunity run by 4A’s Minneapolis. It’s a crash course on how to build an effective pitch from scratch. The process closely resembles what agencies go through when trying to win new business.
Every year, a new client offers up their real business problem for PBC participants to solve with a smart, strategic, creative solution. Participants come from all the top agencies in the Twin Cities and form mini agencies to compete for the business.
Kim Bartmann of the Bartmann Group was this year’s client. For those who don’t know who Kim is, you will soon. She’s a chef-turned-restauranteur extraordinaire who owns and runs nine—soon to be 10—of the top bars and restaurants in Minneapolis. Kim asked the PBC students for advice on how to successfully launch a new brewpub concept in the Mill District of Downtown Minneapolis, highlighting heritage grains in her food and beer.
Over the course of the program, the young professionals formed recommendations on a strategy, branding and nontraditional tactics to help the business stand out in a crowded marketplace.
Each of the teams’ hour-long presentations were judged by C-suite-level advertising professionals, Kim and her marketing team. To the surprise of no one at Yamamoto, Brenna was on the winning team, along with four other impressive young people from nearby agencies.
We think it’s safe to say, the next generation of talented advertisers has arrived and is here to stay.