Analog Devices, Inc. (ADI) is a six-billion-dollar, multinational tech company specializing in sensing, measuring and translating physical phenomena such as light, motion and vibration into digital data.
This data drives future developments in instrumentation, 5G, healthcare, aerospace, automotive and numerous other industries.
ADI has high brand recognition among electrical engineers, but is not as well known to C-suite decision makers. Yamamoto was tasked with elevating ADI’s awareness beyond that of a top global semi-conductor company to one of a technology partner that’s helping the world’s leading companies take their ideas from invention to breakthrough application and beyond.
What’s evolved is a new multichannel brand campaign that demonstrates ADI’s capability of capturing physical phenomena to propel breakthrough innovation. The first print ad in the campaign is featured in Fortune magazine, which hit newsstands this week, and is paired with an article highlighting ADI’s recent inclusion in the Fortune 500 list. Insertions in Wired, Harvard Business Review and The Wall Street Journal round out the print media.