Summary

SUMMARY

The Senior Digital Marketing Manager will work within the Insights and Innovation team. They are responsible for planning, implementing and optimizing digital marketing campaigns, including providing meaningful measurement strategies that align with client objectives; producing KPI dashboards using Google Data Studio or other BI tools and delivering monthly, cross-channel reporting with actionable insights; executing social media campaigns, both paid and organic; building and managing Google Ads and display campaigns, analyze results and offer optimization recommendations meant to improve efficiencies and increase ROI.

The Senior Digital Marketing Manager will support strategy and account staff in conducting audience research, segmentation, social listening and related analysis leveraging open source data as well as third party planning tools and resources available on a subscription basis.

The Senior Digital Marketing Manager will also collaborate with the agency finance team to reconcile media spend across different client budgets.

Primary Responsibilities:

Management of Google Ads

  • Campaign, planning, setup, execution, management and reporting
  • Audience/keyword research
  • Weekly account optimizations
  • Negative keyword management
  • Conversion optimization (analyzing account performance and executing weekly campaign edits)

Social Media Campaign Management

  • Plan, build and optimize campaigns and manage budgets
  • Manage campaigns on all major social channels: Facebook, Instagram, YouTube, Twitter, LinkedIn
  • Campaign optimization (analyzing account performance and execute weekly campaign edits)

Key Skills and Experience

  • Experience in working within a marketing/business intelligence environment
  • Strong intuitive, ability to produce campaign performance and audience segmentation analysis, using data from multiple sources (digital campaigns, web analytics, first-and-third-party data, social data, etc.)
  • Experience working with analytical software (Google Analytics, Adobe Omniture, etc.)
  • Experience working with Google Ads and other paid search platforms
  • Strong proficiency with Microsoft Word, Excel, and PowerPoint for producing client reports and presentations
  • Experience in identifying and validating strategic and tactical marketing objectives
  • Experience in measuring and analyzing online marketing campaigns, including organic and paid search, email, affiliate, display and social
  • Experience in working with the following: Google Ads, Google Display Network, Google Data Studio, Google Analytics, Facebook, Instagram, YouTube, Twitter, LinkedIn Ads
  • Preferred, but not mandatory:
    • Experience with tools for A/B and multivariate testing, (Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc.)
    • Experience with email automation platforms (Marketo, Pardot) and BI tools (Datorama, Power BI)
    • Experience in working with research, media planning and social listening tools such as Statista, Simmons, Scarborough, Comscore, Netbase, Sysomos, and CubeYou

Agency Corporate Responsibilities:

  • Agency Representative in the Community – Represent Yamamoto positively in the business and advertising communities
  • Agency Growth – Assist in pursuing new opportunities with assigned clients and new business initiatives
  • Agency Commitment – Demonstrate loyalty to the agency
  • Agency Culture – Demonstrate agency core values: curious, creative and courageous:
    • Curious:  We never stop learning or exploring
    • Creative:  We light up the room with engaging imagination
    • Courageous:  We are fearless and are up for any challenge