We recently partnered with Blue Cross and Blue Shield of Minnesota for a truly unique project as part of their You & Blue campaign. The work we did celebrated living life to the fullest at every age by sharing the real stories of eight inspiring senior athletes in a one-of-a-kind 30-minute film, plus a series of TV spots, print ads, online videos and a social campaign.
We’re proud to announce it won Gold and Bronze Telly Awards, honoring the best of the best in video and television on all screens. The competition was tough this year, with 12,000 total entries from all 50 states and 5 continents.
“We’re thrilled to see this impactful work get the attention it deserves—thanks in part to these high-profile wins at the Telly Awards—to spread our message that it’s never too late to start living life to the fullest and through our many community initiatives, wellness tools, and retail learning centers we’re empowering that journey,” said Pete Constant, Chief Marketing Officer at Blue Cross and Blue Shield of Minnesota.
You can watch “Better with Age” in full here.
Special thanks to our wonderful clients at Blue Cross and Blue Shield of Minnesota. Check out our incredibly talented production partners Kathy Awe Productions, Capture Film Co and sureCAN productions.