In 2014, Danish sound-technology pioneer ReSound prepared to launch Linx, a new breakthrough product would completely change the way they reached the world. As the first ever hearing aid designed to connect directly to iPhones and iPads, they needed a future-forward campaign that resonated with their older audience. Print, digital, and video supported a message of connection that ramped up to an unveiling at CES 2014—the world’s premier consumer electronics event. The result was as buzz-worthy as it was effective. The campaign earned enough media hype to warrant features in Wired, The New York Times and the Late Show with David Letterman.