Brand Strategy

Brand Strategy

Case Study: Next Avenue

We built on PBS’s heritage with properties like Sesame Street and launched the brand “Next Avenue” for their programming initiative aimed at Baby Boomers. … [Read more...]

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Case Study: Security Benefit

We transformed more than 500 pieces of sales collateral into a streamlined marketing communications system that makes it simpler to sell and faster to bring new products to … [Read more...]

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Case Study: MakeMusic

We created a new identity system for MakeMusic and it’s Finale and SmartMusic product lines along with ads and direct mail to launch the new products. … [Read more...]

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Case Study: Le Conte

For Le Conte Chocolate, one of the most recognized brands in China, we created a new logo as well as identity and packaging systems. … [Read more...]

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Case Study: Guthrie Theater

We created a new logo and image system that leveraged the Guthrie Theater’s ability to be surprising, modern and innovative. … [Read more...]

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