When legal e-discovery leader Kroll Ontrack was spurred to create a new, proprietary DIY discover platform to respond to the pressure of their changing industry, they ran into a problem. The new offering, Verve, wasn’t seen as part of the brand, and users were confused. We would need to clarify their position with major tradeshows on the horizon. “Powered by Kroll Ontrack. Driven by you.” spoke both to the empowering nature of the product, while educating the public that it still lived within the respected Kroll Ontrack family. The tradeshow debut effort made a serious splash, with over 600 impressions and over 400 qualified presentations.