Transmitting a clear image.

King Controls was an electronics brand with a legacy of innovation and technological ingenuity. The brand’s look and personality weren’t nearly as fresh or future-focused however, and blended into the cluttered category of portable satellites. A completely revamped image with a new logo, website, marketing effort, shelf presence and even name set out to set newly-monikered KING apart from the competition. And it did just that, receiving critical acclaim and leading the way for 25% year-over-year growth since 2014.

Work We Did

  • advertising
  • brand
  • digital