We create brands. We grow brands.
Every brand is different. And each one requires a nuanced approach. But over the years, we’re learned a few tricks that let us get to the good ideas faster. Which means better, more consistent results for our clients.
Yamamoto Processes
Our proven five-phase Listen, Learn, Link, Create, Launch approach unites sound strategy with great creative to solve communications problems.
ListenFirst, we meet with clients to gather the facts and ensure that all critical internal and external factors have been identified, which significantly reduces the likelihood of surprises later. |
|
LearnNext, we dig deep into client experiences, secondary-source published materials, interviews, field studies, focus groups, quantitative research studies, usability testing, et cetera. Whatever will make communications more effective. |
|
LinkThen, we bring all the information together with a variety of proprietary tools (see below) that help point the way toward a well-defined strategy and message. |
|
CreateSolid strategy meets wonderful creative talent as our copywriters and art directors break through the clutter and bring ideas to life in ways that truly connect with audiences. |
|
LaunchThe completion of the project is only the beginning of its life in the marketplace. We make sure it fits into the broad calendar of other communications, understand how it’s working and ensure it delivers ROI against client business goals. |
Yamamoto Tools
We use a range of proprietary tools to achieve reliable results. Here’s a sampling:
The Yamamoto Great 8TM Inventory nails down key facts related to a project’s Task, Terrain, Tracking, Target, Tensions, Touchpoints, Tone and Timing. See what we did there with the alliteration?
The Yamamoto Insight Inventory identifies the information sources for a project. Each project is unique. Gathering the right insights starts with knowing where to look.
The Yamamoto Target Map identifies who the audiences are and how they relate to each other, enabling appropriate communications that connect in meaningful ways.
The Yamamoto PropellerTM balances the rational and emotional benefits of a brand on one side against the needs, wants, concerns and barriers of the audience on the other. These blades meet at a central promise that resolves the audience’s tensions.
The Yamamoto Cycle SellingTM tool isolates the acquisition cycles of introduction, consideration and decision and the advocacy cycles of recognition, relevance and relationship to ensure that tactics cost-effectively move your target to action.
The Yamamoto Brand Equity Assessment uncovers the value already invested in a brand, setting the stage for leveraging and enhancement further on down the road.
The Yamamoto Brand Standard outlines and codifies for future reference the essential brand definition elements: brand fabric, brand personality and brand truth.
The Yamamoto 5As Event Activity Planner organizes the tactics surrounding an event into five categories: Awareness, Anticipation, At, Around, After. Each category leverages the next one and ensures that the event goes off without a hitch.
The Yamamoto Audit & Benchmark report identifies competitor positioning and industry best practices, giving us a current view of the landscape when creating and growing brands.
The Yamamoto Social Persona, Social MapTM and Amplification TrackerTM help us leverage social media opportunities strategically and efficiently.
