Agency Capabilities

Clients know that the world is changing – and that their audience is changing with it. To continue thriving, they need agency partners who understand how to find not only the right message, but the right medium. Yamamoto is equipped to offer clients the excellence and imagination necessary to drive results. Like our clients, we know technology is evolving every day, data is driving decisions, and channels continue to become more fragmented. In this shifting landscape, Truth can move mountains. Here’s how we can help.

Brand Strategy

Truth moves mountains. With this philosophy in mind, our Insights and Innovation team digs deep into a brand to uncover its Truth—the one earnest, honest promise a brand can make about itself. Once we find it, we work to devise the right strategy to bring this Truth to the world. Specific services include:

  • Business analysis and strategy
  • Brand positioning, promise and architecture
  • Brand identity
  • Communications strategy
  • Channel strategy
  • Consumer segmentation and persona development
  • Creative concept and message testing

Creative and Design

“Creativity, fueled by curiosity and unleashed with courage.” When it comes to bringing ideas to life, this is the banner we fly. When you combine a fearless approach to creation with the essence of a brand’s Truth, powerful things can happen. Led by seasoned, award-winning creative directors, our team applies theirs specialized talents across the following creative disciplines:

  • Creative ideation
  • Copywriting
  • Art direction
  • Design
  • Content creation and optimization
  • Production

Digital

Digital is at the forefront of everything we do. Our team of digital engagement specialists is comprised of experts in understanding and delivering against the intricacies of ever-advancing technology. Specific areas of digital specialization include:

  • Strategy
  • Requirements
  • Experience
  • Web sites and applications
  • Search (SEO, SEM)
  • Social
  • Development
  • Testing

Experiential and Event Marketing

Yamamoto loves to connect brands with people through messaging and activations that can be touched, felt or viewed in physically and digital spaces. Our experiential and event marketing capabilities include:

  • Product Launches
  • Employee engagement
  • Retail activations
  • Sponsorships
  • Street marketing
  • Influencer events
  • Corporate branded environments
  • Trade shows

Analytics and Measurement

We believe real success means providing measurable marketing results for our clients. To ensure we’re succeeding together in a meaningful way, you need meaningful analytics. For each channel we establish specific goals, track them diligently and deliver them to our clients through data visualization tools and custom dashboards.  Services include:

  • Marketing mix modeling
  • Competitive analysis
  • Social media tracking
  • Dashboards
  • Predictive and data modeling

Media Buying and Planning

Our media department is agile, innovative, analytical and creative. In our opinion, the most compelling brand experiences are a product of media planning and creative thinking working together. We provide our clients unmatched service in their online and offline media needs.  Our capabilities include:

  • Attribution modeling
  • Data and analytics
  • Media innovation and partnerships
  • Media Planning and buying
  • Expertise across digital, traditional and programmatic media
  • SEO/SEM

GoStudio

Our in-house image and motion graphics studio allows us to create and edit original content with freedom and agility. With a full studio of videographers, motion graphics specialists and production artists, we save clients time and money creating engaging stories across all platforms, budgets and timelines. Services include:

  • Branded Content
  • Broadcast production and editing
  • Motion graphics
  • Film and video