MINNEAPOLIS—Minneapolis agency Yamamoto is breaking ground on work for their newest client, Excelsior Brewing Company. Located in Excelsior, MN, the upstart craft brewery has been quick to grow in both popularity and prominence since opening its doors in July 2012. Yamamoto is excited to unite Excelsior beer with bold ideas to craft a fully integrated creative campaign, designed to elevate the brand.
The brewery is new, but already has a devoted following. “We’ve been successful because we understand the people here,” asserts Excelsior President John Klick. “We set out to make a balanced beer that they’d enjoy drinking. We feel we’ve done exactly that.” Klick founded Excelsior Brewing Company in 2012 with partners Jon Lewin and Patrick Foss.
Excelsior boasts an impressive line-up of craft brews, including the flagship XLCR pale ale, the Big Island Blond blond ale, and a diverse offering of seasonal and year-round selections. Excelsior product is currently available on tap at more than 55 locations, including the brewery’s beloved taproom, a popular destination for both Excelsior locals and metro area residents.
“We couldn’t be more excited to work with Excelsior,” said Yamamoto CEO Kathy McCuskey. “They already have such a strong brand and dynamic following; we can’t wait to help them get to the next level.”
About Excelsior Brewing Company (www.excelsiorbrew.com)
Excelsior Brewing Company is an employee-owned brewery committed to celebrating the rich history of Lake Minnetonka and the historic city of Excelsior, MN, by delivering superior brews hand-crafted in their image. The company was recently awarded Silver Medals from the world-renowned Beverage Tasting Institute (BTI) for three of its beers. The craft brewer was recognized for their Big Island Blond Ale, Shattered Solstice Ale and Bitteschlappe Brown Ale.Excelsior brewing company also previously won a Gold Medal from BTI for their Mr. Jimmy Baltic Porter. The awards single out the best beers from around the world that perfectly align with established style requirements and exemplify good brewing technique and overall quality.