We are

Tapping into a
way of life.

An upstart brewery leverages craftsmanship and lake-life culture to build a beloved brand.

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Around the world in
less than 80 days.

A global tech icon needed a smarter way to break into enterprise printing. And fast.

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Minimally invasive.
Highly disruptive.

A message of faster recovery from joint replacement helps an underdog outpace the competition.

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Getting agents to
go with the Flo.

An insurance icon needs help getting agents to understand the brand.

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Paving the way
to new markets.

Getting a specialty division to its rightful level of international prestige for a global brand.

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What keeps Coca-Cola in the top five of the most valuable global brands?

John Glotfelty, Market Unit Vice-Present at Coca-Cola Refreshments, and Dave Fransen, Senior Director, Fast Horse, answer that question by sharing insights on several national and local initiatives that demonstrate how the iconic brand stays ahead of trends and evolves as markets change.

Thursday, November 19th

RSVP by Monday, November 16th

Admission & Parking is $25. Visit http://carlsonschool.umn.edu/brand-matters for more information.