Why Us

Inspired ideas that simply sell.

At Yamamoto, we believe in using the power of bold strategies and brilliant executions to create inspired ideas that simply sell. It’s a philosophy that says as much about our people as it does our approach. Razor-sharp strategy. Inspired thinking. Uncompromising work. The same virtues that make us who we are, make sure our clients succeed.

It’s a holistic method that transcends both medium and mode. Simple ideas and elegant solutions are media agnostic. Be it advertising, experiential marketing, PR, social media, or ways of moving messages yet unknown, we’ll have brilliant executions built with a goal in mind. To simply sell.

About

Inspired ideas that simply sell.

At Yamamoto, we believe in using the power of bold strategies and brilliant executions to create inspired ideas that simply sell. It’s a philosophy that says as much about our people as it does our approach. Razor-sharp strategy. Inspired thinking. Uncompromising work. The same virtues that make us who we are, make sure our clients succeed.

It’s a holistic method that transcends both medium and mode. Simple ideas and elegant solutions are media agnostic. Be it advertising, experiential marketing, PR, social media, or ways of moving messages yet unknown, we’ll have brilliant executions built with a goal in mind. To simply sell.

Our expertise includes:

  • Brand Identity
  • Brand Strategy
  • Branded Environments
  • Broadcast Advertising
  • Channel Strategy
  • Collateral
  • Content Strategy
  • Design
  • Digital Strategy
  • Direct Response
  • Experiential Marketing
  • Integrated Marketing Strategy
  • Online Marketing
  • Out of Home
  • Packaging
  • Print Advertising
  • Promotions
  • Research & Planning
  • Video
  • Website Design

Agency Snapshot

Still craving more information? We’ve got your fix. Download our Agency Snapshot here.

For general inquiries, email us at info@go-yamamoto.com

YAMAMOTO BOLSTERS ACCOUNT TEAM, CONTINUES GROWTH

December 19, 2014

Minneapolis agency Yamamoto hires to fill the positions of Account Supervisor and Assistant Account Executive. Samantha Heitke will assume the role of Account Supervisor, while Jessica Stanchfield will step into the position of Assistant Account Executive. The newest additions to the account team, which come on the heels of one of the largest hiring periods in Yamamoto’s recent history, punctuate what has been a year of overall growth, in terms of both staff and clients, for the agency.

Heitke will act as Yamamoto’s newest Account Supervisor and joins the team by way of NBC London, Kruskopf Coontz, and most recently Campbell Mithun. A seasoned account-side veteran, Heitke’s accomplishments include brand launches for Land O’Lakes, a 2014 Gold Award for Integrated Campaign of the Year from the Healthcare Marketing Impact Awards, and the management of dozens of national brands.

Stanchfield comes aboard as Assistant Account Executive. A recent Harvard University graduate and research assistant, she has brand development experience in the hospitality industry, including Strategic Hospitality, Nashville, TN, and with NEXT, Allina, and The Aviary restaurant in Chicago.

“This is an exciting time for our agency,” notes Yamamoto CEO Kathy McCuskey, “we’re growing in terms of both business and staff, and everyone brings something unique to the team. We’re happy to have them all.”

From all of us, to all of you, to all of them.

December 16, 2014

The holidays are upon us, and they mean something different for everyone. In the case of Yamamoto’s Attila Szabo, born and fed in Hungary, the most cherished part of the season is the stuffed cabbage roll. Just seeing his eyes light up when he talks about them warms our hearts (and turns our stomachs a little bit). Even if we don’t all yearn for the smell of cabbage permeating every nook of our homes, we can certainly appreciate the importance of food in our collective holiday celebrations.

Unfortunately, hunger overshadows the joy for many families this time of year—and we want to put food on those tables. Please visit www.HungaryForTheHolidays.com to learn more about how you can help us provide food for those in need, through our partnership with the Second Harvest Heartland food bank. We’ve set aside some festive funds to donate on your behalf at the push of a button.

Join us, and share the sharing with others!

Lately: November

November 20, 2014

Learn how America’s largest mall remains relevant in an online world.

Click here to read the full story.

 

Yamamoto’s Growth Spurs New Hire

November 10, 2014

Yamamoto welcomes Jon Trettel! Click here to read the full story.

Lately: October

October 23, 2014

Learn how Yamamoto helped Peachtree Financial Solutions grow their business within a niche market by attracting the still-disengaged portion of that audience, increase the close rate on prospects and move the share away from competitors.

Click here to read the full story.

Yamamoto and Samsung launch international Smartify campaign

September 11, 2014

Yamamoto developed and launched the “Smartify” campaign for international electronics leader Samsung. Debuting a new line of multifunction printers, it was a bold and differentiating message that took the conversation beyond printers and elevated the benefit to a smarter overall way of doing business.

Click here to read the whole story.

George Family Foundation Honors Shelly Regan, President, Yamamoto, at First-Ever Celebrating Twin Cities Women Leaders Event

September 11, 2014

The George Family Foundation will recognize Shelly Regan, president, Yamamoto, as one of 84 exceptional women leaders making remarkable contributions to building the Twin Cities at its first-ever “Celebrating Twin Cities Women Leaders” event on September 16.

“Celebrating Twin Cities Women Leaders” will be held at the Guthrie Theater on Tuesday, September 16 in conjunction with a preview performance of Wendy Wasserstein’s Pulitzer Prize-winning play, The Heidi Chronicles. Written in 1989, The Heidi Chronicles is a story of women struggling to make greater contributions to the world of art, business and government.

The event celebrates women who have served as CEO, board chair or president of large corporations, colleges and universities, government and nonprofit organizations, health care, and major arts organizations in the Twin Cities. Nine groundbreaking women leaders will also be honored posthumously at the event for their contributions in creating the quality of life present in the Twin Cities today.

“We are pleased to honor Shelly for her leadership and contributions to our community. I find it immensely gratifying the number of talented women who have led the Twin Cities in building institutions and solving significant social problems,” said Penny George, president of the George Family Foundation. “I hope the community realizes how very fortunate we are for their dedication and their leadership.”

Added Bill George, former chair & CEO of Medtronic who currently teaches at Harvard Business School: “Ever since Penny and I moved to Minnesota in 1970, we have been astounded by the remarkable women who have built the character, culture and quality of life of the Twin Cities. These women are leading or have led our major corporations, government organizations, nonprofit foundations, health care, universities and colleges and the arts. We are proud to recognize these outstanding leaders.”

According to the 2013 Minnesota Census of Women in Corporate Leadership, produced by St. Catherine University and co-sponsored by the Minnesota Women’s Economic Roundtable, women are gaining ground in corporate leadership positions statewide. Fifty-two of Minnesota’s 100 largest publicly held companies have both women in corporate directors and women executive officers. In 2008, women held 117 board seats and only four women were CEOs in the state’s top companies. By 2013, there were 119 women board members and seven CEOs.

YAMAMOTO’S GROWTH SPURS NEW HIRE

September 9, 2014

After seeing its digital workload expand from 25% of billings in 2013 to 40% this year, Minneapolis agency Yamamoto has welcomed Jon Trettel into its ranks as Digital Creative Director – a new position at the agency.

The founder of Minneapolis digital shop Vetta-Zelo, Trettel brings to Yamamoto his extensive experience on brands like 3M, Caterpillar, Citibank, Coca-Cola, and Under Armor. He will oversee all digital and social media work, and as part of the transition Yamamoto will be folding in Vetta-Zelo’s digital capabilities and a portion of its client roster. Says Trettel: “Stepping away from Vetta-Zelo was certainly difficult, but the opportunity to join the talent at Yamamoto and be a part of their continued growth is thrilling.”

Kathy McCuskey, CEO of Yamamoto, cites a series of new business wins as the impetus for bringing Trettel aboard. “We’ve added four Fortune 500 clients since the beginning of the year, and along with each of them comes a bigger demand for digital creativity. Jon can help us meet that demand, and grow our offerings going forward.”

Yamamoto Chief Creative Officer Darryl Kluskowski calls the hire a major step forward. “Jon has earned a great reputation for his digital innovation, and his skills can help us capitalize on momentum that’s been building the past several years. Our clients’ needs are constantly evolving, and today we are delivering more digitally-based engagement plans designed to move their businesses forward.”

YAMAMOTO PROMOTES WITHIN FOR NEW SENIOR DESIGNER

August 29, 2014

Minneapolis agency Yamamoto has filled the position of Senior Designer by promoting veteran Graphic Designer Sarah Koster. Koster joined the agency as a Graphic Designer in 2011 and will celebrate her three-year anniversary at Yamamoto in November of this year.

Koster joins Yamamoto’s team of senior creatives after years of work for clients including Walgreens, Virtua and Abbot Downing. She has contributed to award-winning campaigns and has played a strong role in many of the new business wins that have driven the agency’s recent period of growth.

Koster’s promotion is the latest in a boom of staffing developments for the agency that included numerous hires and position changes over the past six months. The trend of change is nothing new to Yamamoto, as new business wins and a move to Minneapolis’ Warehouse District has made 2014 a year of major development.

“She’s always been an invaluable part of the creative team,” Yamamoto CCO Darryl Kluskowski remarked, “and now we’re all excited for Sarah to bring her talent and vision to the agency in a role with more leadership responsibilities.”

YAMAMOTO HELPS PEACHTREE FINANCIAL SOLUTIONS LAUNCH NEW BRAND IDENTITY

August 29, 2014

Click here to see how Yamamoto helped Peachtree Financial Solutions launch a new brand identity and advertising campaign focused on helping consumers unlock the potential of their structured settlement. 

Careers

April 4, 2013

If you want to work at Yamamoto, this is where to start. Check back again soon for more information.

Click here to express your interest.

Calling all brand mavens.

November 6, 2014
BrandMatters_Stitched1

Brand Matters gives you an inside look at the world of brands, advertising and marketing. You hear about issues directly from CEOs and CMOs of Fortune 500 brands, social media thought leaders, and stars from top design and ad shops.

The only regular speaker series of its kind and stature in the Twin Cities, Brand Matters was launched in 2000 to explore brand issues, trends and the people who shape them.

The marketing department of the Carlson School of Management, Twin Cities Business and Yamamoto created Brand Matters and provide its financial support and operation. Yamamoto President Shelly Regan is its organizing center and host.

Brand Matters will be returning in the Spring of 2015 with Pat Hanlon, CEO of THINKTOPIA.