Why Us

Inspired ideas that simply sell.

At Yamamoto, we believe in using the power of bold strategies and brilliant executions to create inspired ideas that simply sell. It’s a philosophy that says as much about our people as it does our approach. Razor-sharp strategy. Inspired thinking. Uncompromising work. The same virtues that make us who we are, make sure our clients succeed.

It’s a holistic method that transcends both medium and mode. Simple ideas and elegant solutions are media agnostic. Be it advertising, experiential marketing, PR, social media, or ways of moving messages yet unknown, we’ll have brilliant executions built with a goal in mind. To simply sell.

About

Inspired ideas that simply sell.

At Yamamoto, we believe in using the power of bold strategies and brilliant executions to create inspired ideas that simply sell. It’s a philosophy that says as much about our people as it does our approach. Razor-sharp strategy. Inspired thinking. Uncompromising work. The same virtues that make us who we are, make sure our clients succeed.

It’s a holistic method that transcends both medium and mode. Simple ideas and elegant solutions are media agnostic. Be it advertising, experiential marketing, PR, social media, or ways of moving messages yet unknown, we’ll have brilliant executions built with a goal in mind. To simply sell.

Our expertise includes:

  • Brand Identity
  • Brand Strategy
  • Branded Environments
  • Broadcast Advertising
  • Channel Strategy
  • Collateral
  • Content Strategy
  • Design
  • Digital Strategy
  • Direct Response
  • Experiential Marketing
  • Integrated Marketing Strategy
  • Online Marketing
  • Out of Home
  • Packaging
  • Print Advertising
  • Promotions
  • Research & Planning
  • Video
  • Website Design

Agency Snapshot

Still craving more information? We’ve got your fix. Download our Agency Snapshot here.

For general inquiries, email us at info@go-yamamoto.com

Lately: April

May 20, 2015

Learn how hand-crafted products and true-to-your-roots personality lent a timekeeping brand lasting loyalty.

Click here to read the whole story.

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Yamamoto is Hiring: Hunting for a hunter

April 1, 2015

Are you Yamamoto’s new Business Development Director? Put more clearly, are you adept at working with agency search consultants and engaging C-suite marketing decision makers? Can you build and maintain a steady stream of prospects, and prep our team to cultivate them into paying clients? In short, are you good for business? If your answer is “yes,” ours might be too.

JOB DESCRIPTION

Job Title: Business Development Director
Area: Business Development
Report To: President
Revised: March 2015

SUMMARY

The Business Development Director reports to the President of the agency, who oversees both inbound and outbound activities and supports organic growth. The Business Development Director is accountable for cultivating and nurturing relationships with search consultants and developing new client relationships through an aggressive and sustained outbound program aimed at targeted industries. This person will assist in facilitating the development and execution of the agency marketing plan to increase our national reputation and support outbound efforts. Key responsibilities include outbound prospecting and supporting internal resources to respond to request for proposals and agency credential meeting that result from outbound prospecting activities.

Download the PDF for details.

Express your interest. Send us your resume.

YAMAMOTO RECOGNIZED FOR OUTSTANDING PACKAGING DESIGN

April 1, 2015

Minneapolis agency Yamamoto proudly announces recognition from Graphic Design USA (GDUSA) for excellence in packaging design with a 2015 American Package Design Award. Celebrating creativity, technical skill and emotional impact in design, the award highlights Yamamoto’s work on product packaging for consumer electronics brand KING. The honor is given on behalf of GDUSA, a publication that has been representing the industries of advertising and design for over 50 years.

The awarded work is a suite of packaging designs created for KING, an industry leader in personal satellite manufacturing. Part of a complete rebrand and full-surround marketing effort, the entirely revamped packaging features bold, striking colors and graphic elements—a major departure for the brand. The packaging design, and the campaign overall, has met with both critical acclaim and positive sales results.

GDUSA is a celebrated creative publication that sponsors a variety of industry awards, including American Package Design Awards, the publication’s fastest growing design competition. In their own words, GDUSA recognizes creative teams that have successfully forged an emotional connection between the buyer and the product, and ultimately helped make the sale.

“An award from an organization like GD is a great honor,” says Yamamoto Creative Director Shawn Pals. “We work hard as a creative team, and an agency, to do work that’s both highly creative and effective. This campaign is a great example of that idea in practice, and it’s awesome to be recognized for it.”

Yamamoto is Hiring: Executive Creative Director

March 27, 2015

Yamamoto is looking for an Executive Creative Director to add extra greatness to an already great team at a rapidly growing full service agency. If you’re the right candidate, you have creative vision. You have ambition. And you have experience making the work better, fighting for what’s right, and sometimes just fighting for what makes us laugh and enjoy our jobs a little bit more. Are you our leader?

JOB DESCRIPTION

Job Title: Executive Creative Director
Area: Creative Services
Report To: Chief Executive Officer
Revised: December 2014

SUMMARY

The Executive Creative Director develops and directs the agency’s creative department and is ultimately responsible for the quality of the agency’s creative.

Download PDF for details.

Express your interest. Send us your resume.

YAMAMOTO EXPANDS ROSTER AND CAPABILITIES WITH NEW HIRES

February 11, 2015

Minneapolis agency Yamamoto continues a year of growth with hires for the positions of Account Supervisor and Front End Developer. Valerie Inglis will join as Account Supervisor to lend leadership and experience to the agency’s flourishing account team. Anders Hopkins joins Yamamoto as a Front End Developer, the latest move of many to bolster the agency’s digital expertise and capabilities.

Inglis, who will act as Yamamoto’s newest Account Supervisor, joins the team by way of space150 and, most recently, Mithun. Well versed in account management, strategy and leadership, Inglis brings experience working on international brands the likes of Land O’Lakes, OptumHealth, Dairy Queen, and Purina.

Hopkins, whose hiring marks the creation of a development department within the agency, joins the Yamamoto creative team after previous stops at Infinity Direct and InPracSys. Hopkins’ portfolio includes creating web platforms for brands like US Bank, Honeywell, Indian Motorcycle and United Healthcare among others, and his skillset includes design expertise as well as formidable development experience. His addition to the creative department marks the agency’s latest step toward focusing on digital expertise.

“Everyone is extremely excited,” says Yamamoto CEO Kathy McCuskey. “We’re continuing to grow as an agency, not just in size but in capabilities. We expect big things now and in the future, and our talent is driving that.”

Lately: January

January 14, 2015

Virtua for Women takes a relatable approach. Click here to see the latest campaign by Yamamoto.

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YAMAMOTO BOLSTERS ACCOUNT TEAM, CONTINUES GROWTH

December 19, 2014

Minneapolis agency Yamamoto hires to fill the positions of Account Supervisor and Assistant Account Executive. Samantha Heitke will assume the role of Account Supervisor, while Jessica Stanchfield will step into the position of Assistant Account Executive. The newest additions to the account team, which come on the heels of one of the largest hiring periods in Yamamoto’s recent history, punctuate what has been a year of overall growth, in terms of both staff and clients, for the agency.

Heitke will act as Yamamoto’s newest Account Supervisor and joins the team by way of NBC London, Kruskopf Coontz, and most recently Campbell Mithun. A seasoned account-side veteran, Heitke’s accomplishments include brand launches for Land O’Lakes, a 2014 Gold Award for Integrated Campaign of the Year from the Healthcare Marketing Impact Awards, and the management of dozens of national brands.

Stanchfield comes aboard as Assistant Account Executive. A recent Harvard University graduate and research assistant, she has brand development experience in the hospitality industry, including Strategic Hospitality, Nashville, TN, and with NEXT, Allina, and The Aviary restaurant in Chicago.

“This is an exciting time for our agency,” notes Yamamoto CEO Kathy McCuskey, “we’re growing in terms of both business and staff, and everyone brings something unique to the team. We’re happy to have them all.”

From all of us, to all of you, to all of them.

December 16, 2014

The holidays are upon us, and they mean something different for everyone. In the case of Yamamoto’s Attila Szabo, born and fed in Hungary, the most cherished part of the season is the stuffed cabbage roll. Just seeing his eyes light up when he talks about them warms our hearts (and turns our stomachs a little bit). Even if we don’t all yearn for the smell of cabbage permeating every nook of our homes, we can certainly appreciate the importance of food in our collective holiday celebrations.

Unfortunately, hunger overshadows the joy for many families this time of year—and we want to put food on those tables. Please visit www.HungaryForTheHolidays.com to learn more about how you can help us provide food for those in need, through our partnership with the Second Harvest Heartland food bank. We’ve set aside some festive funds to donate on your behalf at the push of a button.

Join us, and share the sharing with others!

Lately: November

November 20, 2014

Learn how America’s largest mall remains relevant in an online world.

Click here to read the full story.

 

Yamamoto’s Growth Spurs New Hire

November 10, 2014

Yamamoto welcomes Jon Trettel! Click here to read the full story.

Yamamoto is Hiring: Project Manager

May 7, 2015

We’re curious, creative, and courageous. You’re like-minded and super into timelines, estimating and status reports. If you’re a talented project manager with 5+ years experience, send your résumé our way. hr@go-yamamoto.com.

Job Description

Job Title: Project Manager
Area: Project Management
Report To: Project Management Supervisor
Revised: April 2015

SUMMARY

The project manager is responsible for creating and maintaining project schedules and estimates, maintaining job files, tracking and monitoring progress, communicating status, alerting team of potential problems, routing and reviewing projects and coordinating meetings.

Yamamoto is Hiring: Hunting for a hunter

April 1, 2015

Are you Yamamoto’s new Business Development Director? Put more clearly, are you adept at working with agency search consultants and engaging C-suite marketing decision makers? Can you build and maintain a steady stream of prospects, and prep our team to cultivate them into paying clients? In short, are you good for business? If your answer is “yes,” ours might be too.

JOB DESCRIPTION

Job Title: Business Development Director
Area: Business Development
Report To: President
Revised: March 2015

SUMMARY

The Business Development Director reports to the President of the agency, who oversees both inbound and outbound activities and supports organic growth. The Business Development Director is accountable for cultivating and nurturing relationships with search consultants and developing new client relationships through an aggressive and sustained outbound program aimed at targeted industries. This person will assist in facilitating the development and execution of the agency marketing plan to increase our national reputation and support outbound efforts. Key responsibilities include outbound prospecting and supporting internal resources to respond to request for proposals and agency credential meeting that result from outbound prospecting activities.

Download the PDF for details.

Express your interest. Send us your resume.

Yamamoto is Hiring: Executive Creative Director

March 27, 2015

Yamamoto is looking for an Executive Creative Director to add extra greatness to an already great team at a rapidly growing full service agency. If you’re the right candidate, you have creative vision. You have ambition. And you have experience making the work better, fighting for what’s right, and sometimes just fighting for what makes us laugh and enjoy our jobs a little bit more. Are you our leader?

JOB DESCRIPTION

Job Title: Executive Creative Director
Area: Creative Services
Report To: Chief Executive Officer
Revised: December 2014

SUMMARY

The Executive Creative Director develops and directs the agency’s creative department and is ultimately responsible for the quality of the agency’s creative.

Download PDF for details.

Express your interest. Send us your resume.

Careers

April 4, 2013

If you want to work at Yamamoto, this is where to start. Check back again soon for more information.

Express your interest. Send us your resume.

Calling all brand mavens.

May 7, 2015
BrandMatters_Stitched1

Brand Matters gives you an inside look at the world of brands, advertising and marketing. You hear about issues directly from CEOs and CMOs of Fortune 500 brands, social media thought leaders, and stars from top design and ad shops.

The only regular speaker series of its kind and stature in the Twin Cities, Brand Matters was launched in 2000 to explore brand issues, trends and the people who shape them.

The marketing department of the Carlson School of Management, Twin Cities Business and Yamamoto created Brand Matters and provide its financial support and operation. Yamamoto President Shelly Regan is its organizing center and host.

Brand Matters will be returning in the Fall of 2015.