Why Us

Inspired ideas that simply sell.

At Yamamoto, we believe in using the power of bold strategies and brilliant executions to create inspired ideas that simply sell. It’s a philosophy that says as much about our people as it does our approach. Razor-sharp strategy. Inspired thinking. Uncompromising work. The same virtues that make us who we are, make sure our clients succeed.

It’s a holistic method that transcends both medium and mode. Simple ideas and elegant solutions are media agnostic. Be it advertising, experiential marketing, PR, social media, or ways of moving messages yet unknown, we’ll have brilliant executions built with a goal in mind. To simply sell.

About

Inspired ideas that simply sell.

At Yamamoto, we believe in using the power of bold strategies and brilliant executions to create inspired ideas that simply sell. It’s a philosophy that says as much about our people as it does our approach. Razor-sharp strategy. Inspired thinking. Uncompromising work. The same virtues that make us who we are, make sure our clients succeed.

It’s a holistic method that transcends both medium and mode. Simple ideas and elegant solutions are media agnostic. Be it advertising, experiential marketing, PR, social media, or ways of moving messages yet unknown, we’ll have brilliant executions built with a goal in mind. To simply sell.

Our expertise includes:

  • Brand Identity
  • Brand Strategy
  • Branded Environments
  • Broadcast Advertising
  • Channel Strategy
  • Collateral
  • Content Strategy
  • Design
  • Digital Strategy
  • Direct Response
  • Experiential Marketing
  • Integrated Marketing Strategy
  • Online Marketing
  • Out of Home
  • Packaging
  • Print Advertising
  • Promotions
  • Research & Planning
  • Video
  • Website Design

Agency Snapshot

Still craving more information? We’ve got your fix. Download our Agency Snapshot here.

For general inquiries, email us at info@go-yamamoto.com

LATELY: JUNE

June 30, 2014

Click here to see this month’s issue of Lately featuring a Q&A with Michael Keller, CEO of Pearson’s Candy Company. He discusses what it takes to build a nostalgia brand for the ages.

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LATELY: MAY

May 7, 2014

Click here to see this month’s issue of Lately featuring a Q&A with Jim Weber, CEO of Brooks Running Company and brand positioning guru. He discusses the story of saving a brand by getting in touch with its base.

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YAMAMOTO WINS TELLY AWARD FOR SOCIAL MEDIA VIDEO SERIES

May 5, 2014

Minneapolis agency Yamamoto earns bronze in the 35th Annual Telly Awards for their work for Excelsior Brewing Company. The award, the second of its kind for Yamamoto in as many years, continues the agency’s recent trend of collecting accolades. In addition to a bronze Telly for their work with the Virtua Joint Replacement Institute, Yamamoto took home dozens of awards in 2013 in the categories of print, television, and digital, among others.

The Telly Awards honor outstanding work in film and video production, and this year recognizes Yamamoto’s work in promoting Excelsior Brewing Company’s annual Oktoberfest celebration. The campaign, titled Miss Nomers, was primarily featured in a series of 6-second video stories, created and published through the social mobile application Vine.

The campaign built awareness and interest through its mix of innovative social media use and entertainment-focused content. Starring the titular Miss Nomers, an offbeat German barmaid, the campaign used relatable situations and invented German phrases to spread the word about Excelsior’s fall celebration. The campaign was effective, garnering substantial social buzz and helping break attendance records for Oktoberfest 2013.

“Winning a Telly Award is a great honor,” remarks Darryl Kluskowski, Yamamoto’s chief creative officer. “We pride ourselves in being creative not only in the work that we do, but in the ways we share that work. This campaign is a great example of that idea in practice, and it’s fantastic to be recognized for it.”

YAMAMOTO HIRES FOUR, CONTINUES GROWTH

April 20, 2014

Minneapolis agency Yamamoto hired four new staff within the past 30 days, filling the positions of Junior Designer, Senior Copywriter, Associate Creative Director and Office Manager. The additions come following the agency’s recent move to its new North Loop location, and continue a current trend of growth both in terms of staff and new business. Travis Haggerty fills the role of Junior Designer, Sara Weiler joins as Senior Copywriter, Paul Brink steps in as Associate Creative Director, while Shelby Wells is the agency’s new Office Manager.

Travis Haggerty joins Yamamoto in the role of Junior Designer after recently graduating from the University of Minnesota Duluth. A former intern with the Glensheen Mansion and Citon Computer Corporation, he brings design and motion graphics talent to Yamamoto’s creative department.

Sara Weiler comes to Yamamoto by way of Weiden + Kennedy Portland, Modernista!, Atomic Playpen, and most recently Schermer, and joins the creative department as Senior Writer. She has written for major brands such as General Mills, Jack Link’s Cadillac and HUMMER and brings over a decade of writing experience to the agency.

Paul Brink joins Yamamoto’s creative leadership after spending time at Leo Burnett in Prague, IAG in New York, Weiden + Kennedy, Fallon, and most recently Campbell Mithun. His record of work includes Burger King, Betty Crocker, H&R Block, Mayo Clinic and DISH Network, and he brings both writing accolades and leadership experience to his new role at Yamamoto.

Shelby Wells fills the role of the agency’s Office Manager. She is a recent graduate of Metropolitan State University with a degree in Organization Communication and Human Resource Management.

The four recent staff additions mark a continued period of growth for the agency in a year that has included significant new business wins and hires across all departments.

“It’s an exciting time here,” says Yamamoto CEO Kathy McCuskey. “We’re growing, and a lot of extremely talented, motivated individuals are joining our team. We expect them to bring big things to the agency, and to the clients they work with.”

LATELY: MARCH

March 31, 2014
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Click here to see a case study from Yamamoto about taking an unknown healthcare brand into a regionally respected and independent position of its own.

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Glamour Pets: January

January 2, 2014

Be sure to watch the latest making-of video for our 2013 Glamour Pets Calendar on YouTube.

Ms. Maxine: January

Yamamoto on YouTube

YAMAMOTO TAKES HOME TWO AT 2013 DAVEY AWARDS

December 10, 2013

MINNEAPOLIS—Minneapolis agency Yamamoto continues its award-winning ways with a pair of silver awards from the 9th Annual Davey Awards. The honors come at the end of a banner year for the agency in terms of growth and recognition that included five service industry awards, a Telly award for excellence in video, and many other accolades.

The Davey Awards highlight creative excellence in design, video and advertising, and are committed to “honoring small firms with big ideas.” Yamamoto’s praise came in the form of two silver awards, recognizing the agency’s work in the branding and design initiative for the MDC Health Co-op, and logo design for Coldspring, respectively.

“Awesome, awesome, awesome,” reacted Yamamoto Chief Creative Officer Darryl Kluskowski. “We’re big fans of what the Davey Awards stand for, and it’s an honor to be among the winners.” The silver awards are not the agency’s first critical successes in design this year, receiving SIAA (Service Industry Advertising Awards) gold for work with Kroll Ontrack that included design, as well as silver for the agency’s own design and rebranding. Kluskowski added, “we’re dedicated to producing bold, inspired creative work, and we’re proud to see that work recognized.”

YAMAMOTO HIRES AND PROMOTES TO KEEP UP WITH DEMAND

December 9, 2013

MINNEAPOLIS—December 9, 2013—Minneapolis agency Yamamoto has announced several promotions and a hiring in key thought-leadership positions. The roster enhancements come as the agency looks to build on continued growth and award-winning creative work in several client categories.

Sarah Kingsley joins the agency as Director of Client Service. Ms. Kingsley has a proven track record of leading great teams and building iconic brands at some of the top agencies in Minneapolis and New York, including Carmichael Lynch, Martin Williams and Deutsch Inc. Most recently, Ms. Kingsley managed marketing for apparel and accessories at Target. “Sarah’s unique level of knowledge and her knack for leading people are an essential enhancement to our team. We’re thrilled to gain from her expertise and I know our clients will be as well,” reported Yamamoto CEO Kathy McCuskey. 

Chris Rahill, Yamamoto’s Director of Insights and Innovation, will be joining the agency’s leadership team. He has been an invaluable member of the agency, leading efforts in new business, strategy and client management. “Chris has charged forward to meet every challenge facing our clients and our agency. His commitment and leadership are admired by everyone he works with, and we are excited to have him contribute his insights to the leadership group,” shared Ms. McCuskey.

Beth Pruett was promoted to Account Director. As an Account Supervisor for the agency, Ms. Pruett demonstrated strategic excellence in guiding several key clients through significant branding transitions. In her new role, Ms. Pruett will increase her impact on more brands and act as an ambassador for the agency. “Beth works smart, leads by doing and doesn’t expect anything she’s not willing to do herself. Our clients benefit from her tenacious commitment and encyclopedic marketing knowledge on a daily basis,” explained Ms. McCuskey.

Shawn Pals was promoted to Creative Director. During his tenure as Associate Creative Director, Mr. Pals’ creative vision yielded many award-winning campaigns for agency clients. “Our work will get even stronger with Shawn at the helm of some of our most important accounts. Clients admire his insights, and I think they’ll share my excitement as he helps elevate more of our creative product,” said Yamamoto Chief Creative Officer Darryl Kluskowski.

YAMAMOTO OPENS DOORS ON NEW NORTH LOOP LOCATION

December 9, 2013

MINNEAPOLIS—December 9, 2013—Minneapolis agency Yamamoto is about to cut the ribbon on a brand new space in the North Loop neighborhood. Continued growth requires the agency to seek a larger space reflective of its open, collaborative work style. After 30 years at its First Avenue location, the agency is looking forward to working in the vibrant and burgeoning new environment.

The agency’s home will be located in the historic Northwestern Building at 219 North Second Street, in the city’s bustling Warehouse District. The new neighborhood was selected in part for its recent growth and creative reputation. “The North Loop is full of forward-thinking, digitally innovative agencies and people,” offers Yamamoto CCO Darryl Kluskowski.

Originally home to a glassworking company, theNorthwesternBuildinghas its roots in creativity and local history. The spacious layout has been recently renovated and completely reimagined for Yamamoto’s arrival. Yamamoto CEO Kathy McCuskey remarks, “It’s an amazing space. It’s built to be collaborative. It advances our brand and culture and showcases our creative process.”

The agency’s new address will be official as of Monday, December 9. “We’re excited to move in,” Kluskowski added. “It’s a great space for our people, for our clients and for doing excellent work.”

Glamour Pets: December

December 2, 2013

Be sure to watch the latest making-of video for our 2013 Glamour Pets Calendar on YouTube.

Mr. Wallace: December

Yamamoto on YouTube

Careers

April 4, 2013

If you want to work at Yamamoto, this is where to start. Check back again soon for more information.

Click here to express your interest.

Calling all brand mavens.

July 30, 2014
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Mall of America EVP of Business Development, Maureen Bausch, shares the story of an American retail icon, and its triumphant rebirth through strategy and design.

Thursday, September 18, 2014
7:30am breakfast
8:00-9:30am program

Click here to register!

Brand Matters gives you an inside look at the world of brands, advertising and marketing. You hear about issues directly from CEOs and CMOs of Fortune 500 brands, social media thought leaders, and stars from top design and ad shops.

The only regular speaker series of its kind and stature in the Twin Cities, Brand Matters was launched in 2000 to explore brand issues, trends and the people who shape them.

The marketing department of the Carlson School of Management, Twin Cities Business and Yamamoto created Brand Matters and provide its financial support and operation. Yamamoto President Shelly Regan is its organizing center and host.