Why Us

Inspired ideas that simply sell.

At Yamamoto, we believe in using the power of bold strategies and brilliant executions to create inspired ideas that simply sell. It’s a philosophy that says as much about our people as it does our approach. Razor-sharp strategy. Inspired thinking. Uncompromising work. The same virtues that make us who we are, make sure our clients succeed.

It’s a holistic method that transcends both medium and mode. Simple ideas and elegant solutions are media agnostic. Be it advertising, experiential marketing, PR, social media, or ways of moving messages yet unknown, we’ll have brilliant executions built with a goal in mind. To simply sell.

About

Inspired ideas that simply sell.

At Yamamoto, we believe in using the power of bold strategies and brilliant executions to create inspired ideas that simply sell. It’s a philosophy that says as much about our people as it does our approach. Razor-sharp strategy. Inspired thinking. Uncompromising work. The same virtues that make us who we are, make sure our clients succeed.

It’s a holistic method that transcends both medium and mode. Simple ideas and elegant solutions are media agnostic. Be it advertising, experiential marketing, PR, social media, or ways of moving messages yet unknown, we’ll have brilliant executions built with a goal in mind. To simply sell.

Our expertise includes:

  • Brand Identity
  • Brand Strategy
  • Branded Environments
  • Broadcast Advertising
  • Channel Strategy
  • Collateral
  • Content Strategy
  • Design
  • Digital Strategy
  • Direct Response
  • Experiential Marketing
  • Integrated Marketing Strategy
  • Online Marketing
  • Out of Home
  • Packaging
  • Print Advertising
  • Promotions
  • Research & Planning
  • Video
  • Website Design

Agency Snapshot

Still craving more information? We’ve got your fix. Download our Agency Snapshot here.

For general inquiries, email us at info@go-yamamoto.com

Lately: October

October 23, 2014

Learn how Yamamoto helped Peachtree Financial Solutions grow their business within a niche market by attracting the still-disengaged portion of that audience, increase the close rate on prospects and move the share away from competitors.

Click here to read the full story.

Yamamoto and Samsung launch international Smartify campaign

September 11, 2014

Yamamoto developed and launched the “Smartify” campaign for international electronics leader Samsung. Debuting a new line of multifunction printers, it was a bold and differentiating message that took the conversation beyond printers and elevated the benefit to a smarter overall way of doing business.

Click here to read the whole story.

George Family Foundation Honors Shelly Regan, President, Yamamoto, at First-Ever Celebrating Twin Cities Women Leaders Event

September 11, 2014

The George Family Foundation will recognize Shelly Regan, president, Yamamoto, as one of 84 exceptional women leaders making remarkable contributions to building the Twin Cities at its first-ever “Celebrating Twin Cities Women Leaders” event on September 16.

“Celebrating Twin Cities Women Leaders” will be held at the Guthrie Theater on Tuesday, September 16 in conjunction with a preview performance of Wendy Wasserstein’s Pulitzer Prize-winning play, The Heidi Chronicles. Written in 1989, The Heidi Chronicles is a story of women struggling to make greater contributions to the world of art, business and government.

The event celebrates women who have served as CEO, board chair or president of large corporations, colleges and universities, government and nonprofit organizations, health care, and major arts organizations in the Twin Cities. Nine groundbreaking women leaders will also be honored posthumously at the event for their contributions in creating the quality of life present in the Twin Cities today.

“We are pleased to honor Shelly for her leadership and contributions to our community. I find it immensely gratifying the number of talented women who have led the Twin Cities in building institutions and solving significant social problems,” said Penny George, president of the George Family Foundation. “I hope the community realizes how very fortunate we are for their dedication and their leadership.”

Added Bill George, former chair & CEO of Medtronic who currently teaches at Harvard Business School: “Ever since Penny and I moved to Minnesota in 1970, we have been astounded by the remarkable women who have built the character, culture and quality of life of the Twin Cities. These women are leading or have led our major corporations, government organizations, nonprofit foundations, health care, universities and colleges and the arts. We are proud to recognize these outstanding leaders.”

According to the 2013 Minnesota Census of Women in Corporate Leadership, produced by St. Catherine University and co-sponsored by the Minnesota Women’s Economic Roundtable, women are gaining ground in corporate leadership positions statewide. Fifty-two of Minnesota’s 100 largest publicly held companies have both women in corporate directors and women executive officers. In 2008, women held 117 board seats and only four women were CEOs in the state’s top companies. By 2013, there were 119 women board members and seven CEOs.

YAMAMOTO’S GROWTH SPURS NEW HIRE

September 9, 2014

After seeing its digital workload expand from 25% of billings in 2013 to 40% this year, Minneapolis agency Yamamoto has welcomed Jon Trettel into its ranks as Digital Creative Director – a new position at the agency.

The founder of Minneapolis digital shop Vetta-Zelo, Trettel brings to Yamamoto his extensive experience on brands like 3M, Caterpillar, Citibank, Coca-Cola, and Under Armor. He will oversee all digital and social media work, and as part of the transition Yamamoto will be folding in Vetta-Zelo’s digital capabilities and a portion of its client roster. Says Trettel: “Stepping away from Vetta-Zelo was certainly difficult, but the opportunity to join the talent at Yamamoto and be a part of their continued growth is thrilling.”

Kathy McCuskey, CEO of Yamamoto, cites a series of new business wins as the impetus for bringing Trettel aboard. “We’ve added four Fortune 500 clients since the beginning of the year, and along with each of them comes a bigger demand for digital creativity. Jon can help us meet that demand, and grow our offerings going forward.”

Yamamoto Chief Creative Officer Darryl Kluskowski calls the hire a major step forward. “Jon has earned a great reputation for his digital innovation, and his skills can help us capitalize on momentum that’s been building the past several years. Our clients’ needs are constantly evolving, and today we are delivering more digitally-based engagement plans designed to move their businesses forward.”

YAMAMOTO PROMOTES WITHIN FOR NEW SENIOR DESIGNER

August 29, 2014

Minneapolis agency Yamamoto has filled the position of Senior Designer by promoting veteran Graphic Designer Sarah Koster. Koster joined the agency as a Graphic Designer in 2011 and will celebrate her three-year anniversary at Yamamoto in November of this year.

Koster joins Yamamoto’s team of senior creatives after years of work for clients including Walgreens, Virtua and Abbot Downing. She has contributed to award-winning campaigns and has played a strong role in many of the new business wins that have driven the agency’s recent period of growth.

Koster’s promotion is the latest in a boom of staffing developments for the agency that included numerous hires and position changes over the past six months. The trend of change is nothing new to Yamamoto, as new business wins and a move to Minneapolis’ Warehouse District has made 2014 a year of major development.

“She’s always been an invaluable part of the creative team,” Yamamoto CCO Darryl Kluskowski remarked, “and now we’re all excited for Sarah to bring her talent and vision to the agency in a role with more leadership responsibilities.”

YAMAMOTO HELPS PEACHTREE FINANCIAL SOLUTIONS LAUNCH NEW BRAND IDENTITY

August 29, 2014

Click here to see how Yamamoto helped Peachtree Financial Solutions launch a new brand identity and advertising campaign focused on helping consumers unlock the potential of their structured settlement. 

LATELY: JUNE

June 30, 2014

Click here to see this month’s issue of Lately featuring a Q&A with Michael Keller, CEO of Pearson’s Candy Company. He discusses what it takes to build a nostalgia brand for the ages.

Click here to subscribe

LATELY: MAY

May 7, 2014

Click here to see this month’s issue of Lately featuring a Q&A with Jim Weber, CEO of Brooks Running Company and brand positioning guru. He discusses the story of saving a brand by getting in touch with its base.

Click here to subscribe

YAMAMOTO WINS TELLY AWARD FOR SOCIAL MEDIA VIDEO SERIES

May 5, 2014

Minneapolis agency Yamamoto earns bronze in the 35th Annual Telly Awards for their work for Excelsior Brewing Company. The award, the second of its kind for Yamamoto in as many years, continues the agency’s recent trend of collecting accolades. In addition to a bronze Telly for their work with the Virtua Joint Replacement Institute, Yamamoto took home dozens of awards in 2013 in the categories of print, television, and digital, among others.

The Telly Awards honor outstanding work in film and video production, and this year recognizes Yamamoto’s work in promoting Excelsior Brewing Company’s annual Oktoberfest celebration. The campaign, titled Miss Nomers, was primarily featured in a series of 6-second video stories, created and published through the social mobile application Vine.

The campaign built awareness and interest through its mix of innovative social media use and entertainment-focused content. Starring the titular Miss Nomers, an offbeat German barmaid, the campaign used relatable situations and invented German phrases to spread the word about Excelsior’s fall celebration. The campaign was effective, garnering substantial social buzz and helping break attendance records for Oktoberfest 2013.

“Winning a Telly Award is a great honor,” remarks Darryl Kluskowski, Yamamoto’s chief creative officer. “We pride ourselves in being creative not only in the work that we do, but in the ways we share that work. This campaign is a great example of that idea in practice, and it’s fantastic to be recognized for it.”

YAMAMOTO HIRES FOUR, CONTINUES GROWTH

April 20, 2014

Minneapolis agency Yamamoto hired four new staff within the past 30 days, filling the positions of Junior Designer, Senior Copywriter, Associate Creative Director and Office Manager. The additions come following the agency’s recent move to its new North Loop location, and continue a current trend of growth both in terms of staff and new business. Travis Haggerty fills the role of Junior Designer, Sara Weiler joins as Senior Copywriter, Paul Brink steps in as Associate Creative Director, while Shelby Wells is the agency’s new Office Manager.

Travis Haggerty joins Yamamoto in the role of Junior Designer after recently graduating from the University of Minnesota Duluth. A former intern with the Glensheen Mansion and Citon Computer Corporation, he brings design and motion graphics talent to Yamamoto’s creative department.

Sara Weiler comes to Yamamoto by way of Weiden + Kennedy Portland, Modernista!, Atomic Playpen, and most recently Schermer, and joins the creative department as Senior Writer. She has written for major brands such as General Mills, Jack Link’s Cadillac and HUMMER and brings over a decade of writing experience to the agency.

Paul Brink joins Yamamoto’s creative leadership after spending time at Leo Burnett in Prague, IAG in New York, Weiden + Kennedy, Fallon, and most recently Campbell Mithun. His record of work includes Burger King, Betty Crocker, H&R Block, Mayo Clinic and DISH Network, and he brings both writing accolades and leadership experience to his new role at Yamamoto.

Shelby Wells fills the role of the agency’s Office Manager. She is a recent graduate of Metropolitan State University with a degree in Organization Communication and Human Resource Management.

The four recent staff additions mark a continued period of growth for the agency in a year that has included significant new business wins and hires across all departments.

“It’s an exciting time here,” says Yamamoto CEO Kathy McCuskey. “We’re growing, and a lot of extremely talented, motivated individuals are joining our team. We expect them to bring big things to the agency, and to the clients they work with.”

Careers

April 4, 2013

If you want to work at Yamamoto, this is where to start. Check back again soon for more information.

Click here to express your interest.

Calling all brand mavens.

October 1, 2014
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Shinola Director of Marketing Bridget Russo discusses how hand-crafted products and true-to-your-roots personality can lend a brand a rare quality: authenticity.

Tuesday, November 5, 2014
7:30am breakfast
8:00-9:30am program

Click here to register!

Brand Matters gives you an inside look at the world of brands, advertising and marketing. You hear about issues directly from CEOs and CMOs of Fortune 500 brands, social media thought leaders, and stars from top design and ad shops.

The only regular speaker series of its kind and stature in the Twin Cities, Brand Matters was launched in 2000 to explore brand issues, trends and the people who shape them.

The marketing department of the Carlson School of Management, Twin Cities Business and Yamamoto created Brand Matters and provide its financial support and operation. Yamamoto President Shelly Regan is its organizing center and host.