Why Us

Inspired ideas that simply sell.

At Yamamoto, we believe in using the power of bold strategies and brilliant executions to create inspired ideas that simply sell. It’s a philosophy that says as much about our people as it does our approach. Razor-sharp strategy. Inspired thinking. Uncompromising work. The same virtues that make us who we are, make sure our clients succeed.

It’s a holistic method that transcends both medium and mode. Simple ideas and elegant solutions are media agnostic. Be it advertising, experiential marketing, PR, social media, or ways of moving messages yet unknown, we’ll have brilliant executions built with a goal in mind. To simply sell.

About

Inspired ideas that simply sell.

At Yamamoto, we believe in using the power of bold strategies and brilliant executions to create inspired ideas that simply sell. It’s a philosophy that says as much about our people as it does our approach. Razor-sharp strategy. Inspired thinking. Uncompromising work. The same virtues that make us who we are, make sure our clients succeed.

It’s a holistic method that transcends both medium and mode. Simple ideas and elegant solutions are media agnostic. Be it advertising, experiential marketing, PR, social media, or ways of moving messages yet unknown, we’ll have brilliant executions built with a goal in mind. To simply sell.

Our expertise includes:

  • Brand Identity
  • Brand Strategy
  • Branded Environments
  • Broadcast Advertising
  • Channel Strategy
  • Collateral
  • Content Strategy
  • Design
  • Digital Strategy
  • Direct Response
  • Experiential Marketing
  • Integrated Marketing Strategy
  • Online Marketing
  • Out of Home
  • Packaging
  • Print Advertising
  • Promotions
  • Research & Planning
  • Video
  • Website Design

Agency Snapshot

Still craving more information? We’ve got your fix. Download our Agency Snapshot here.

For general inquiries, email us at info@go-yamamoto.com

Yamamoto is Hiring: Executive Creative Director

March 27, 2015

Yamamoto is looking for an Executive Creative Director to add extra greatness to an already great team at a rapidly growing full service agency. If you’re the right candidate, you have creative vision. You have ambition. And you have experience making the work better, fighting for what’s right, and sometimes just fighting for what makes us laugh and enjoy our jobs a little bit more. Are you our leader? For more information please email hr@go-yamamoto.com

YAMAMOTO EXPANDS ROSTER AND CAPABILITIES WITH NEW HIRES

February 11, 2015

Minneapolis agency Yamamoto continues a year of growth with hires for the positions of Account Supervisor and Front End Developer. Valerie Inglis will join as Account Supervisor to lend leadership and experience to the agency’s flourishing account team. Anders Hopkins joins Yamamoto as a Front End Developer, the latest move of many to bolster the agency’s digital expertise and capabilities.

Inglis, who will act as Yamamoto’s newest Account Supervisor, joins the team by way of space150 and, most recently, Mithun. Well versed in account management, strategy and leadership, Inglis brings experience working on international brands the likes of Land O’Lakes, OptumHealth, Dairy Queen, and Purina.

Hopkins, whose hiring marks the creation of a development department within the agency, joins the Yamamoto creative team after previous stops at Infinity Direct and InPracSys. Hopkins’ portfolio includes creating web platforms for brands like US Bank, Honeywell, Indian Motorcycle and United Healthcare among others, and his skillset includes design expertise as well as formidable development experience. His addition to the creative department marks the agency’s latest step toward focusing on digital expertise.

“Everyone is extremely excited,” says Yamamoto CEO Kathy McCuskey. “We’re continuing to grow as an agency, not just in size but in capabilities. We expect big things now and in the future, and our talent is driving that.”

Lately: January

January 14, 2015

Virtua for Women takes a relatable approach. Click here to see the latest campaign by Yamamoto.

Click here to subscribe

YAMAMOTO BOLSTERS ACCOUNT TEAM, CONTINUES GROWTH

December 19, 2014

Minneapolis agency Yamamoto hires to fill the positions of Account Supervisor and Assistant Account Executive. Samantha Heitke will assume the role of Account Supervisor, while Jessica Stanchfield will step into the position of Assistant Account Executive. The newest additions to the account team, which come on the heels of one of the largest hiring periods in Yamamoto’s recent history, punctuate what has been a year of overall growth, in terms of both staff and clients, for the agency.

Heitke will act as Yamamoto’s newest Account Supervisor and joins the team by way of NBC London, Kruskopf Coontz, and most recently Campbell Mithun. A seasoned account-side veteran, Heitke’s accomplishments include brand launches for Land O’Lakes, a 2014 Gold Award for Integrated Campaign of the Year from the Healthcare Marketing Impact Awards, and the management of dozens of national brands.

Stanchfield comes aboard as Assistant Account Executive. A recent Harvard University graduate and research assistant, she has brand development experience in the hospitality industry, including Strategic Hospitality, Nashville, TN, and with NEXT, Allina, and The Aviary restaurant in Chicago.

“This is an exciting time for our agency,” notes Yamamoto CEO Kathy McCuskey, “we’re growing in terms of both business and staff, and everyone brings something unique to the team. We’re happy to have them all.”

From all of us, to all of you, to all of them.

December 16, 2014

The holidays are upon us, and they mean something different for everyone. In the case of Yamamoto’s Attila Szabo, born and fed in Hungary, the most cherished part of the season is the stuffed cabbage roll. Just seeing his eyes light up when he talks about them warms our hearts (and turns our stomachs a little bit). Even if we don’t all yearn for the smell of cabbage permeating every nook of our homes, we can certainly appreciate the importance of food in our collective holiday celebrations.

Unfortunately, hunger overshadows the joy for many families this time of year—and we want to put food on those tables. Please visit www.HungaryForTheHolidays.com to learn more about how you can help us provide food for those in need, through our partnership with the Second Harvest Heartland food bank. We’ve set aside some festive funds to donate on your behalf at the push of a button.

Join us, and share the sharing with others!

Lately: November

November 20, 2014

Learn how America’s largest mall remains relevant in an online world.

Click here to read the full story.

 

Yamamoto’s Growth Spurs New Hire

November 10, 2014

Yamamoto welcomes Jon Trettel! Click here to read the full story.

Lately: October

October 23, 2014

Learn how Yamamoto helped Peachtree Financial Solutions grow their business within a niche market by attracting the still-disengaged portion of that audience, increase the close rate on prospects and move the share away from competitors.

Click here to read the full story.

Yamamoto and Samsung launch international Smartify campaign

September 11, 2014

Yamamoto developed and launched the “Smartify” campaign for international electronics leader Samsung. Debuting a new line of multifunction printers, it was a bold and differentiating message that took the conversation beyond printers and elevated the benefit to a smarter overall way of doing business.

Click here to read the whole story.

George Family Foundation Honors Shelly Regan, President, Yamamoto, at First-Ever Celebrating Twin Cities Women Leaders Event

September 11, 2014

The George Family Foundation will recognize Shelly Regan, president, Yamamoto, as one of 84 exceptional women leaders making remarkable contributions to building the Twin Cities at its first-ever “Celebrating Twin Cities Women Leaders” event on September 16.

“Celebrating Twin Cities Women Leaders” will be held at the Guthrie Theater on Tuesday, September 16 in conjunction with a preview performance of Wendy Wasserstein’s Pulitzer Prize-winning play, The Heidi Chronicles. Written in 1989, The Heidi Chronicles is a story of women struggling to make greater contributions to the world of art, business and government.

The event celebrates women who have served as CEO, board chair or president of large corporations, colleges and universities, government and nonprofit organizations, health care, and major arts organizations in the Twin Cities. Nine groundbreaking women leaders will also be honored posthumously at the event for their contributions in creating the quality of life present in the Twin Cities today.

“We are pleased to honor Shelly for her leadership and contributions to our community. I find it immensely gratifying the number of talented women who have led the Twin Cities in building institutions and solving significant social problems,” said Penny George, president of the George Family Foundation. “I hope the community realizes how very fortunate we are for their dedication and their leadership.”

Added Bill George, former chair & CEO of Medtronic who currently teaches at Harvard Business School: “Ever since Penny and I moved to Minnesota in 1970, we have been astounded by the remarkable women who have built the character, culture and quality of life of the Twin Cities. These women are leading or have led our major corporations, government organizations, nonprofit foundations, health care, universities and colleges and the arts. We are proud to recognize these outstanding leaders.”

According to the 2013 Minnesota Census of Women in Corporate Leadership, produced by St. Catherine University and co-sponsored by the Minnesota Women’s Economic Roundtable, women are gaining ground in corporate leadership positions statewide. Fifty-two of Minnesota’s 100 largest publicly held companies have both women in corporate directors and women executive officers. In 2008, women held 117 board seats and only four women were CEOs in the state’s top companies. By 2013, there were 119 women board members and seven CEOs.

Careers

April 4, 2013

If you want to work at Yamamoto, this is where to start. Check back again soon for more information.

Click here to express your interest.

Calling all brand mavens.

February 1, 2015

The secret to brands’ success in the social sphere isn’t really a secret. In his new book, The Social Code, Patrick Hanlon reveals how any brand can spot opportunities and thrive in the connected social economy.

Patrick Hanlon, Founder and CEO, Thinktopia

Wednesday , March 25, 2015
7:30am breakfast
8:00-9:30 am program

Click here to register!

Brand Matters gives you an inside look at the world of brands, advertising and marketing. You hear about issues directly from CEOs and CMOs of Fortune 500 brands, social media thought leaders, and stars from top design and ad shops.

The only regular speaker series of its kind and stature in the Twin Cities, Brand Matters was launched in 2000 to explore brand issues, trends and the people who shape them.

The marketing department of the Carlson School of Management, Twin Cities Business and Yamamoto created Brand Matters and provide its financial support and operation. Yamamoto President Shelly Regan is its organizing center and host.